The emphasis at Ceviche Tours is family, respect for the local culture, the environment and FUN! Love for the island and good friends, Capitan Luis “Cuco” Aguirre and his family had been bringing New Yorkers John Vater and his wife Adriana to Isla Mujeres for decades. But when a hurricane compounded the challenges of disappearing fish the island’s commercial fisherman, including the Aguirre family, began to suffer. The Vaters had an idea. Together, John and Captain Luis founded Ceviche Tours. Today, the Ceviche Tours family works to protect whale sharks, the environment, the island’s culture - and they have fun! Bring the kids!